Empowering Beauty Choices at London Fashion Week

At Seoulista Beauty®, we share a passionate commitment with the fashion industry to empower individuals to make bold and confident beauty choices. Our journey has been characterised by the fearless redefinition of skincare, and it is with great pride that we announce our fourth consecutive partnership with London Fashion Week.

We have cemented our status as a trusted name in the beauty industry, renowned for seamlessly merging cutting-edge skincare with the elegance and imagination of London Fashion Week. This enduring collaboration continues to raise the bar for beauty where fashion and innovation intersect.

Our journey at London Fashion Week has been a fusion of innovation and collaboration. This year, we had the privilege of collaborating with three incredibly talented designers: Karina Bond London (@karinabondlondon), Claudia Wang (@claudia.wang_official), and Jenni Lee (@jennlee_official). Their extraordinary collections perfectly aligned with our vision of adapting skincare to meet the seasonal demands of fashion.
Here we explore the makeup artist team, including lead session makeup artist, Lan Nguyen Grealis' (@lanslondon), favourite products to prep their base for makeup application.

Daily Skincare System
Designed to address specific skincare concerns, including Hydration, Brightening and Calming, our daily Seoulista Super Serums® are the perfect first step to supercharge any skincare regime. The serum's hygienic airless pump is designed to slot into our innovative skincare tool, Seoulista Cryo Cool®, which enhances the hardworking formulation's performance by delivering the rejuvenating effects of ice on the skin. Complexions are left soothed, radiant and ready to glow.
Seoulista Correct & Calm Instant Facial®
Skin's feeling a little bit all over? This is the treatment for you. Made from naturally cooling biocellulose, the facial delivers a professional-grade equivalent treatment in just 20 minutes, and all within the comfort of home. Say goodbye to any inflammation, irritation or redness as the soothing formulation, infused with eucalyptus leaf, witch hazel and coconut water, is driven deep into the dermis for a calm and balanced complexion.
Seoulista Rosy Glow Primer®
In a rush? Smooth, hydrate, and minimise pore size with this powerful primer for photo-ready skin in just 5 minutes. Working to simultaneously brighten and hydrate the complexion, prepping skin for flawless makeup application, this is a makeup artist's dream when short on time, and still delivers on powerful results.
Seoulista Fresh Skin Facial Mist®
The secret weapon they never tell you about, our calming mist is the perfect finishing touch to any makeup look. Enveloping your skin in a cooling cloud that minimises redness, reduces irritation and calms inflammation, skin is left with a natural, dewy glow. 

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